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Rasheedah Wuraola

Marketing Manager

About Me

With a passion for crafting compelling marketing strategies, I specialize in aligning brand messaging with business objectives to drive growth and engagement. My journey in marketing has been fueled by a commitment to understanding consumer behavior and leveraging data-driven insights to inform decision-making.

IT Management
70%
Web Development
50%
Network Security
90%
Platform Integration
95%

Education Background

Bachelor's Degree, 2010

I hold a Master's degree in Marketing from the University of Bath's School of Management in the United Kingdom. The program provided a comprehensive understanding of marketing principles, with coursework covering areas such as consumer behavior, brand management, digital marketing, and marketing analytics. This academic experience equipped me with the skills to develop and implement effective marketing campaigns in today's dynamic business environment.


Technical Skills

  • Marketing Strategy Development: Expertise in creating and executing comprehensive marketing plans that align with organizational goals.​

  • Digital Marketing: Proficient in utilizing digital channels, including social media, email marketing, and SEO, to enhance brand visibility and engagement.​

  • Data Analysis: Skilled in analyzing market data to identify trends, measure campaign performance, and inform strategic decisions.

  • Brand Management: Experience in developing and maintaining brand identity to ensure consistency across all marketing materials.

  • Project Management: Adept at leading cross-functional teams to deliver projects on time and within budget.


Personal Philosophy

I believe that effective marketing is rooted in a deep understanding of the customer. By combining creativity with analytical thinking, I strive to develop strategies that resonate with target audiences and drive meaningful engagement. Continuous learning and adaptability are key to staying ahead in the ever-evolving marketing landscape, and I am committed to embracing new challenges and opportunities for growth.